I’m sure you’re already sending an email every week or month touting your “holy grail” of a product, your “best thing since sliced bread”, your amazing widgets, services or content. One pretty effective technique I’ve started to implement is to task my ESP with resending my newsletter to my list but only to those who didn’t open it the first time it was sent. I recognize that although I want to believe that my content is showing up in inboxes with a glowing, vibrating, singing subject line that can not be ignored, the fact of the matter is that sometimes things are overlooked. It may have had nothing to do with how expertly your subject was wordsmiths and simply be that the recipient was out sick that Tuesday afternoon when your blast went out! By resending, you allow for people who just missed the first send the opportunity to catch your must read material the second time around. This technique will have a lower open rate than what you normally average but will boost the overall number of unique opens you typically get.
March 28, 2020