Category: Homepage

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Panel Participant

• “New Tricks of Breaking Through Digital Advertising” panel at eTail East, The Sheraton Boston on August 19th – 22nd, 2019

  Transforming Retail. Together.
  Born in 1999, eTail is where the top minds at America’s most successful retailers meet and learn. With the most disruptive eCommerce content and a focus on technology, eTail is designed to help you optimize the profits from your business. No commercials. No egos. We cut out the fluff to give you hundreds of strategic takeaways.

• “Integration of Omnichannel Into an Ecommerce Strategy” panel at the Northeast eCommerce Summit, Atlantic City New Jersey on April 3rd & 4th, 2019

  The Northeast eCommerce Summit brings together 300+retailers and brand professionals to share their knowledge, learn and evolve their customer acquisition strategy.

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• “How will Disruptive Technology Trends Shape the Future of Digital Marketing” at the Digital Marketing World Forum, Jacob Javits Convention Center on November 7th & 8th 2018 (www.digitalmarketing-conference.com/how-will-disruptive-tech-trends-shape-the-future-of-digital-marketing)

  #DMWF Expo North America 2018 will showcase the latest Digital Marketing Technologies and Strategy, Virtual Reality, Artificial Intelligence, eCommerce, Influencer Marketing, Content Marketing, Data, Analytics and Mobile Marketing across three dedicated conference streams.

Solo Speaker

• “Featured Guest Speaker” at BUS104 – Introduction to Business class, BMCC City University of New York on October 22nd, 2019

  The objective of the course is to get students thinking and planning their career paths. We are seeking excellent, high achieving, multi-successful roles model for the students. An hour of your time telling my class about your career trajectory, opportunities in your field and the importance of staying in school would be extremely valuable and highly appreciated.

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• “SEO Success Stories” at the BrightEdge NYC User Group, Trattoria Delle ‘Arte on March 6th, 2019 (www.brightedge.com/community/user-groups)

  The BrightEdge user groups are intimate client-led event settings where our customers have the opportunity to meet other local platform users and share their experiences using research, case studies, SEO opportunities and challenges, and best practices across a wide variety of different industries and verticals.

• “SEO & PPC Masterclass – Above and Beyond Organic” at the Digital Marketing World Forum, Nov. 2018 at the Digital Marketing World Forum, Jacob Javits Convention Center on November 7th & 8th 2018

  #DMWF Expo North America 2018 will showcase the latest Digital Marketing Technologies and Strategy, Virtual Reality, Artificial Intelligence, eCommerce, Influencer Marketing, Content Marketing, Data, Analytics and Mobile Marketing across three dedicated conference streams.

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I’m always open to discussing my next challenge so reach out with any interesting ecommerce or digital marketing opportunities. I’m particularly interested in participating in panels at conferences or giving solo presentations on all things digital. Please reach out with anything that you think will be both challenging and rewarding!

• Phone: 718.569.8878
• LinkedIn: Linkedin.com/in/unorthodoks
• Email: Keenan_Davis@unorthodoks.com
• Skype: https://join.skype.com/invite/xxyOxtJ5CtVf0

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• Keenan Davis contributed their Omnichannel expertise and was able to captivate the audience with their experience from SVS. Keenan was a wonderful addition to our panel and we’ve already booked them for our 2020 event! – Colleen Lidz, Event Producer Retail Summits at IC Summits.
  
• I found Keenan’s presentation style very insightful, clear and direct. He brought his diverse personality to the stage whilst delivering key takeaways to senior marketing professionals in our audience. Keenan is a fantastic public speaker and we would be delighted to have him at future DMWF Events. He supports the event by providing A+ content and delivering in his own personal style and flair which we love here at DMWF. – Rach Reid, Head of #DMWF at the Digital Marketing World Forum

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Panel Participant

• New England eCommerce Summit, The Westin Copley Place in Boston on June 23rd & 24th (www.retailsummits.com/neecom).

  New England eCommerce brings together professionals to share their knowledge, learn and evolve their customer acquisition strategy. What to expect? In-depth conversation between peers across marketing, customer experience, loyalty, payments, shipping, logistics, and much more!

• #DMWF: Digital Marketing World Forum North America 2020, Brooklyn Expo Center in Brooklyn, NY on September 16th & 17th (www.digitalmarketing-conference.com/northamerica/)

  With a 11+ year history of bringing together the worldwide digital marketing community to tackle the challenges that the digital future presents. Delivering 2 days of top-level strategic content and digital marketing insights, networking, and discussion from leading global brands. Exploring the latest trends & strategies within Digital Marketing and covering Digital Marketing Technologies, Virtual Reality, Artificial Intelligence, Influencer Marketing, UX, CX, eCommerce, Content Marketing, Data, Analytics, and Mobile, this conference is not to be missed.

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Solo Speaker

• “Your Homepage is Irrelevant” on the ActionableInsights.fm Podcast airing on April 7th (www.actionableinsights.fm/)

  Just as fast as the seasons can change from summer to fall, so can changes in the markets of an online merchant. It’s because of these changes that every day we are learning and growing to help you stay on the latest trends and information.

• “Social Commerce: Strategies, Successes, and Future Investments” at eTail Digital Summit 2020: Retail Disruption and the Future of eCommerce on April 22nd & 23rd (https://uforms.wbresearch.com/etaildigitalsummitapril2020/)

  Consumers are reshaping the digital landscape as retailers attempt to transform the customer experience and meet their demands. As we begin a new decade, how well are you capturing the Voice of the Customer? Featuring a series of 30-minute online presentations over the course of two days and panel discussions from digital retail leaders, you’ll discover the how to compel and inspire modern consumers.

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• “Using Digital to Increase Your Global Brand” at the Black Affinity Network Leadership Retreat: Launching A Sustainable Global Career, Babson Miami Campus on June 12th – 14th

  Launched in September of 2008, the Babson Black Affinity Network is an ecosystem created to foster awareness, access and accountability around issues of equity and inclusion. BAN partnered with Babson in 2016 to allow more collaboration among black alumni, students, staff and friends of the college. One such collaboration is our annual Leadership Retreat. Every year, Black Affinity Network student leaders are identified and asked to join us for a weekend of professional development in a different city. Moving the retreat from city to city allows BAN to expose students to alumni, careers and professionals they may not otherwise meet. It also allows them time to decompress outside of the school environment, with like-minded people for a shared unique experience.

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[column_wrap] [column_item icon=”” title=” Where Have I Worked?” description=”My 22 years of marketing experience started in 1998, with the founding of my own internet marketing and web design company called Unorthodoks Marketing. Working companies as large as Disney to start-ups just getting off the ground, Unorthodoks Marketing was created to help organizations of all sizes reach online multicultural audiences via an innovative yet effective approach towards driving revenue, growing traffic and/or building brand awareness.”/] [column_item icon=”” title=”” description=”” image=”” alt=”Unorthodoks” /] [/column_wrap] [text_block]

After 9 long but amazing years, dozens of clients and hundreds of stories, I left the world of entrepreneurship to land my first real job as Deputy Director and head of ecommerce, digital marketing and operations of NYTStore.com, the online store of The New York Times. Driving that division to one of the few departments to generate double digit growth year in and year out during a period when nearly all print companies were struggling still remains one of the feathers in my cap that I’m most proud of.

Next stop for me was Turtle Beach, the leading 3rd party manufacturer of video gaming accessories that allowed me to operate as Director of Digital Marketing & Media managing and controlling any & everything that had “dot com” attached to it for a business that was grossing nearly $300 million dollars annually…and growing! Complete website redesign, introduction of several web marketing tactics and the tripling global website traffic are just a few of the accomplishments I was able to attain during my years at Turtle Beach.

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Most recently, I’ve been sitting as the Senior Director of Marketing for SVS, the home audio speaker and subwoofer company that has become the most awarded and fastest growing brand in the space. More of an integrated and omnichannel marketer in this role, I’ve launched the company’s first foray into digital marketing initiatives such as radio advertising, affiliate marketing, prospecting, SMS marketing and video advertising just to name a few.

My 2 decades plus of experience covers all aspects of targeting and reaching people and driving them into retail locations and/or ecommerce sites, using print and radio, as well as, across a multitude of devices using methods, including but not limited to, machine learning and AI driven bidding, social media marketing, social media advertising, paid search (SEM), organic / natural search (SEO), affiliate marketing, email marketing, SMS marketing, video advertising, cart abandonment, browse abandonment, entry pop-up and exit behavior email capture, dynamic and static display banners advertising, retargeting and prospecting.

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As a person who thrives in high-pressure and fast-paced situations, I’ve always been able to strike a balance between running tried and true marketing initiatives and exploring emerging tactics and technologies to ensure that I have a well-rounded and diverse approach to driving brand awareness, traffic and revenue. It is this approach that requires that I not only stay up to date on the latest and greatest in digital marketing but also demands that I have a deep and granular understanding of the intricacies of each method and how to optimize it to success. I have real world working, hands on practice, as well as, management/mentorship experience that makes me an amazing choice as a solo speaker, presenter or panel participant. I invite you to reach out to me and discuss what I will be able to add to your event.

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